Developed photo and CG imagery art direction for Amazon Devices seasonal sales events, including Prime Day, Black Friday, Cyber Monday, and Holiday. Managed creative systems and standards for Amazon homepage campaigns and automation tools.
Owned creative for Amazon Fresh events and strategic programs in physical grocery stores and digital channels. Art directed photo shoots, built and presented style guides, and guided external agency partners on execution.
Developed campaign systems between Fresh and Prime Video as single-threaded design lead on the partnership.
Launched pilot for updated value positioning system in stores, presenting concepts to the VP level for alignment, with timely delivery of more than 50 new and revised signage templates.
At Amazon's brick and mortar stores, Amazon Books and Amazon 4-star, art directed campaign concepts and designed marketing materials for holidays and store events, including storefront window displays and in-store signage to inform and delight customers on their shopping journey.
Worked with Marketing and Customer Insights teams to use qualitative and quantitative brand positioning research to develop updated brand guidelines for Amazon Books.
Managed the Amazon Rewards Visa Card brand and the launch of its Prime-differentiated tier. Led the design of physical card art, using interview and survey methods to test perception. Documented card art standards for Amazon credit cards and scalable landing page templates resulting in team efficiencies. Art directed a photoshoot for the cards to be used for seasonal and evergreen campaigns.
Collaborated with marketing and design teams to execute one of the first co-branding systems between Amazon and Whole Foods Market, enabling in-store and digital advertising for the benefit launch of the Amazon Rewards Visa Cards and five subsequent campaigns.
Consulted agency partners on market and customer research in brand positioning efforts, resulting in visual and copywriting style guides.
Created marketing materials for Amazon’s payment products in Japan, United Kingdom, France, Germany, and Canada.
Developed integrations with the sub-brands Prime, Alexa, and Fresh.
Designed five responsive e-commerce website themes to be used by Amazon Webstore sellers. Identified customer pain points, executed competitive analysis of similar platforms, created experience wireframes, and defined a distinct visual style per theme. Collaborated with a front-end web developer and user experience researcher to create flexible theme solutions to meet the needs of sellers based on their range of industry, inventory size and brand maturity.
Developed packaging for the household brands Oscar Mayer, DiGiorno, Planters, and Pernod Ricard Winemakers. Created logos and identity systems for new-to-market brands. Observed existing visual systems, popular trends and brand architecture within the markets of these products, forming research to be used in the design of their brand strategy. Participated in group critique and iterated on specific conceptual directions that would be presented to clients and focus groups.
Facilitated discussion, lead class critique and provided individual feedback on in-progress student projects. Under the instruction of Dan Boyarski, served as a mentor to designers in their first exposure to typographic study in the Communication Design curriculum.