Designed five responsive eCommerce website themes to be used by Amazon Webstore sellers. Collected existing data on seller profiles and satisfaction, identified customer pain points surrounding website customization, observed patterns in competitive platforms, understood user paths, sketched and wireframed interactions. Collaborated with a team made up of a front-end web developer and user experience researcher to create flexible theme solutions that meet the unique needs of sellers based on their range of industry, inventory size and brand maturity.
Developed identity systems and packaging for brands that ranged from household names to newly public products. Observed existing visual systems, popular trends and brand architecture within the markets of these products, forming research to be used in the design of their brand strategy. Participated in group critique and iterated on specific conceptual directions that would be presented to clients and focus groups.
Synthesized participatory and financial data from the Fulbright Scholars program into communicative visuals. Collaborated with a team from the Bureau of Educational and Cultural Affairs to develop a visual language representative of the Fulbright program that reaches its diverse audience: the U.S. Congress, foreign governments and incoming program participants.
Communicated with administration and organizations within the Student Life Office to understand the designed needs of each. Created posters, maps and sets of promotional materials for events within the Carnegie Mellon community. Initiated the design of the first overall identity for the Student Life Office to increase the office's visible presence on campus.
Facilitated discussion, lead class critique and provided individual feedback on in-progress student projects. Under the instruction of Dan Boyarski, served as a mentor to designers in their first exposure to typographic study in the Communication Design curriculum.